Creative > Spot Gallery

Target "Pink Pepto"

Brand: Target Stores
Agency: Wieden + Kennedy, Inc.
Release Date: September 04, 2009

Why is Pepto pink? If you happen to be shopping at Target and have a burning need to find out, feel free to stop by the pharmacy counter and ask. A new Target commercial promotes its pharmacy business by painting its pharmacists as friendly employees who will happily answer any question a shopper may have, no matter how trivial. Not sure if I quite buy that, but the spot does highlight a service that doesnt automatically come to mind when you think about the retailer. The ad, created by Wieden + Kennedy, is nothing special. It shows images of a variety of shoppers and their inquiries, such as Are $4 generics really just as good? The spot ends with shots of the smiling pharmacists at work and the message, We became pharmacists to find out, so come in and ask us. The agency does a nice job with the graphic treatment, art direction and upbeat music to give the ad a bit of the stylish energy we expect from the brand. Eleftheria Parpis
 

View Credits

Overall rating:
(3.17 ) Good

30 Comments
  • 1. connors comments:
    February 18, 2010

    The name of the song is "Rawnald Gregory Erickson the Second" by a band called Starf**ker.


  • 2. ME comments:
    January 30, 2010

    What is the name of the song??


  • 3. Pat comments:
    January 22, 2010

    Ha! Yes! I believe the movement to use good music was made popular by Apple... but I remember for years car ads using electronic music (Aphex Twin, Air, Stereo Lab, Sigur Ros, GusGus...). It didn't take long for other companies to adapt. You ask if these bands are doomed to becoming one-hit wonders? I think as long as they have a handful of great tracks on their album, they should be golden. These commercials can now stimulate people to go and buy the band's album. I think most musicians are not making enough money. CD sales are low, now that people share music; concerts can be very expensive (tickets,beer,parking/taxi,food). Commercials pay decent royalties and the band can get their name out there. I think it's great combination. Because what also makes me happy is the idea of spreading good music around. Mainstream radio has been homogenized and offers no broad selections of music. For me, I don't get the chance to tune into college radio anymore. I don't know who the cool indie bands out there are. But these commercials offer a nice media portal for me to connect with good music.


  • 4. n3oise comments:
    January 22, 2010

    I lament this use of this song, just like Phoenix in the Cadillac commercials. I used to use the Phoenix song as a ring tone and now it makes me feel like I'm a Cadillac salesman every time the song plays. With this Target ad I lose yet another great new indie-pop band by association with a product. Although I am happy a little unknown band like Starf*cker can make a buck and sell their song, it's a shame that Wieden and Kennedy listens to such cool music and ruins our enjoyment of bands like Starf*cker. Congrats Starf*cker -- you've hit the big time with Morningwood, Phoenix, Cansei de Ser Sexy, Orba Squara . . . wait . . . is this all originating from Apple ad campaigns? Are all these bands doomed to becoming one hit wonders now?


  • 5. Pat comments:
    January 21, 2010

    The music is what sold everything to me... and the Hi-Def colors. I didn't pay attention to the rest. I must say, I really love how music for commercials has been getting so much better lately! Target, J.C. Penny, Cadillac and iPod, to name a few, have been consistently putting out great music. If I had money to spend, I would go out and buy those products --just because of the great music. These commercials are forcing me to look online for the name of the song in the commercial (sort of the way I am now, looking for the song for this Target commercial... I still don't know).


  • 6. lwj comments:
    January 17, 2010

    I can listen to this all day.


  • 7. Tom & Erin Carey comments:
    November 18, 2009

    We like the commercial for three reasons: The music is catchy, we love Target, and our daughter is the cute blond pharmacist near the end.


  • 8. connors comments:
    November 04, 2009

    I like it. It's happy, upbeat, and simple. Isn't that the idea people?


  • 9. John comments:
    October 31, 2009

    I think this was a great commercial. Catchy song, great scenes of consumers in the stores. Right wear it should be!


  • 10. wha? comments:
    October 16, 2009

    They make their pharmacists approachable - not a bad thing when it comes to asking questions about what you're taking. It communicates this in a friendly manner - very effective. That's why I shop there. =) Although it may not be as vibrant as the usual ads - it's the pharmacy - it calls for a different tone. It's something more personal, something people can relate to when they stroll through these aisles. They are thinking these questions, but don't ask these questions out loud, because sometimes the questions people want to ask, are too personal, or they just feel their questions are too insignificant - especially when a pharmacist seems unapproachable. This ad successfully communicates that friendly Target pharmacists will be there for you to help no matter how big or small your issue is. It encourages people to feel at ease with a Target Pharmacist. It's believable - and it makes me smile.


  • 11. wha? comments:
    October 16, 2009

    Dear Pharm.D student, This is marketing... Don't take this so personally, it's not far off from the real thing. it's showing the "lighter" side of things. They have to stay within the TARGET campaign. By the way... once you actually become a pharmacist... you are there to help - no question is a dumb question. I like the song... the commercial serves it's purpose, and love the song.


  • 12. Pharm.d comments:
    October 14, 2009

    And to the stupid question "girl" asked... go ask the manufacture


  • 13. Pharm.D student comments:
    October 14, 2009

    This ad sucks.. I am a pharmacy student... and this is not what pharmacy students go to school for. Stupid target ... doesn't even have a clue what pharmacists can really do


  • 14. girl comments:
    October 14, 2009

    Wait. So why is Pepto pink?


  • 15. alvarig1263 comments:
    October 10, 2009

    I love this ad! I just downloaded the song onto my iPod. I love the song too!


  • 16. Christopher Columbus comments:
    October 08, 2009

    Wow. Another lovely commercial by Target :)


  • 17. gab comments:
    October 08, 2009

    i want this somg!


  • 18. vb comments:
    October 04, 2009

    Can anyone tell me where else has this music been used. I know I have heard it on another show/commercial


  • 19. Amazed5 comments:
    September 15, 2009

    Mark, you've completely missed the concept on this one. The answers to your questions are answers that anyone who has taken a marketing 101 class can answer. The role of pharmacist at a pharmacy and the power he/she has to influence a consumer's decision on what to buy is huge.


  • 20. JD comments:
    September 10, 2009

    Boring visuals, but I like the vibe of the music. The song is what originally caught my attention, which made me watch the entire ad, which made me think "Target has a pharmacy?" - so I guess it's effective for the white mid-twenties male demographic.


  • 21. Mark comments:
    September 09, 2009

    What's wrong with our industry these days? There's nothing smart compelling or interesting about this sorry excuse for a waste of money. Why would anyone pitch this spot or pay for it? I feel sorry for whoever was tasked with making it. I know there are a million excuses why bad tv must get made but constantly have to wonder how you fix the system that turns this drivel out.


  • 22. W/K comments:
    September 09, 2009

    This is without a doubt the best ad Wieden + Kennedy will produce this year.


  • 23. Roman comments:
    September 09, 2009

    Ho hum. Even the reviewer admits this ad "is nothing special." Why make it "Ad of the Day" if that's the case? Let it just disappear like it deserves to. To look on the bright side, maybe Errol Morris can use Target's cash to make a decent film down the road. Come on, Wieden. You're better than this.


  • 24. W/K? comments:
    September 08, 2009

    What happened to this once great creative shop?


  • 25. Jessica Critz comments:
    September 08, 2009

    The questions posed in the ad give it a very unique twist. Very often, pharmacy-related advertising is very bland. This takes the typical element of the smiling pharmacist and puts it in a unique light. The different shots of the shoppers, items, and isles give it a very modern feeling. While not groundbreaking, still worth noting.


  • 26. Wayne Eggleston comments:
    September 05, 2009

    Why exactly is this the ad of the day? You know, there are hundreds of small-brand ads out there that would actually engage us, maybe even inspire us.


  • 27. eb comments:
    September 05, 2009

    "starfucker" is the bands name not the songs name. The song is "Rawnald Gregory Erickson the Second".


  • 28. Ad Intern comments:
    September 05, 2009

    Pepto's active ingredient is bismuth subsalicylate, which is also responsible for its distinctive pink color. The spot made me think, but I went to Google, not Target.


  • 29. ubhbb comments:
    September 05, 2009

    using a song titled "starfucker" is also a great way to advertise.


  • 30. Crazy comments:
    September 04, 2009

    WTF? Wieden + Kennedy is doing retail direct response commercials now? LMAO.


Post a Comment
Asterisk (*) is a required field.
*Author:
*Rate This Ad: (1=Bad, 5=Perfect)

*Comment:
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are off-topic or otherwise inappropriate may be removed.



Our ProductsOur Products

ADWEEK'S CREATIVE NEWSLETTER

A weekly newsletter focusing on the creative community: New campaigns, personnel moves and much more.

SUBSCRIBE

Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.





Home | Videos | Jobs | About Us | Contact Us | Advertising Opportunities | Magazine Subscriptions | RSS

© 2010 Adweek. All rights reserved. Terms of Use  |   Privacy Policy