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PROMOTIONS AND CUSTOMER INTELLIGENCE: Leveraging Customer Data to Drive Decision Making and Revenue


Interest in customer intelligence is a growing topic of importance for business leaders. Yet too often, we find that customer data is buried somewhere in the direct-marketing department and typically Read Full Article


Does Social Media Matter?


According to a new survey by BlogHer and iVillage, the largest interactive communities of women online, and co-sponsored by Ketchum and the Nielsen Company, social media is playing an increasingly Read Full Article


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Advertising Forum - Executives Speak Out

Adweek offers an advertising forum for industry professionals from print advertisers to online marketing professionals. With an established advertiser forum professionals can communicate with one another at advertiser roundtables focused on topics from marketing, media, public relations, brand management, and more. Advertising forums are the best place for advertising professionals to explore and engage in conversation on trends and advancements throughout the industry.

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