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PROMOTIONS AND CUSTOMER INTELLIGENCE: Leveraging Customer Data to Drive Decision Making and Revenue

 

Interest in customer intelligence is a growing topic of importance for business leaders. Yet too often, we find that customer data is buried somewhere in the direct-marketing department and typically Read Full Article

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Does Social Media Matter?

 

According to a new survey by BlogHer and iVillage, the largest interactive communities of women online, and co-sponsored by Ketchum and the Nielsen Company, social media is playing an increasingly Read Full Article

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