Speakers

 

Interested in speaking at the 2010 What Teens Want L.A. Conference?

Contact or call 646-654-4683

Keynote Q&A

  • Troy Carter, Founder & CEO, Coalition Media Group & worldwide manager Lady Gaga
  • Greyson Chance, 13-year-old singer, songwriter, pianist and YouTube phenom
  • Aaron Fresh, Singer, Songwriter, and Teen Correspondent on TeenNick’s The NightLife
  • Alisa Valdes-Rodriguez, Teen Author —The Dirty Girls Social Club and The Kindred

Confirmed Speakers:

  • Joanna Allen
    Global Senior Brand Manager —The Coca-Cola Company
  • Megan Anhalt
    Director of Media & Talent Relations —Do Something
  • Steve Astephen
    Principal of Action Sports —Wasserman Media Group
  • Joshua Bank
    President, East Coast —Alloy Entertainment
  • Hilary Baris
    Digital Media and Marketing Director —The Partnership at Drugfree.org
  • Marianne Borenstein
    Vice President, Platform Relations —Playdom, a Walt Disney Company
  • Jane Buckingham
    President —Trendera
  • Erin Clift
    Senior Vice President, Branded Experiences —AOL
  • John Davison
    VP, Programming for Games —CBS Interactive
  • Jennifer Frommer
    SVP of Strategic Partnerships & Branding —Interscope Records
  • Amy Henry
    Vice President of Youth Insights —YouthBeat
  • Sean Horvath
    EVP‚ Branded Entertainment —Alloy Digital
  • Teemu Huuhtanen
    EVP, Business Development and Communications —Sulake Corporation
  • Jodi Lipe
    Director of Marketing —Cisco Consumer Products, Flip Video
  • Lee Meyers
    Brand Manager —Johnson & Johnson
  • SCOTT O'NEIL
    President —Madison Square Garden Sports
  • Nick Shore
    SVP, Strategic Consumer Insights and Research —MTV
  • Lloyd Silverman
    Director —Y&R
  • Andy Stein
    Vice President, Marketing —Kmart
  • Tina Wells
    Chief Executive Officer —Buzz Marketing Group
  • Lizzie Widhelm
    Vice President of National Advertising Sales, Entertainment —Pandora
  • Brian Wong
    Founder —kiip
  • Bill Young
    Director, Global Media Sales, —Electronic Arts

OCTOBER 27, 2010

CONFERENCE DAY ONE

11:00 – 12:00 PM

REGISTRATION

12:00 – 12:05 PM

WELCOME ADDRESS

Barbara Lippert, Ad Critic, AdweekMedia

12:05 – 12:45 PM

THE GAMING GENERATION

This generation of teens has grown up using and enjoying the most sophisticated gaming products and entertainment than any before. How does this shape the way those teens, buy, behave and socialize?

Bill Young, Managing Director – EA Ready/Global Media Sales, Electronic Arts
Teemu Huuhtanen, EVP, Business Development and Communications, Sulake Corporation
Pauline Malcolm-John, EVP of Strategic Partnerships, WeeWorld
Hilary Baris, Digital Media & Marketing Director, The Partnership at Drugfree.org
Moderated by John Davison, VP, Programming for Games, CBS Interactive

12:45 – 1:30 PM

TEEN TREND TALK

Some of the biggest names in teen brands and research come together to explore the trends that are currently influencing their behavior and spending habits.

Joanna Allen, Senior Global Brand Manager, The Coca-Cola Company
Jane Buckingham, President, Trendera
Nick Shore, SVP, Strategic Consumer Insights and Research, MTV
Moderated by Tina Wells, Chief Executive Officer, Buzz Marketing Group

1:30 – 2:15 PM

TEENS AND NEW MEDIA

A spotlight on new media and how teens are plugged in, consuming content, socializing with their peers and engaging in entertainment.

Marianne Borenstein, Vice President, Platform Relations, Playdom, a Walt Disney Company
Jodi Lipe, Director of Marketing, Cisco Consumer Products, Flip Video
Lizzie Widhelm, Vice President of National Advertising Sales, Entertainment, Pandora
Moderated by Joseph Kessler, President, The Intelligence Group, a division of CAA – A Youth-Focused Consumer Insights Company

2:15 – 3:30 PM

WEB.TV: ORIGINAL CONTENT FOR TEENS

One of the most innovative content creators for teens discuss how they create compelling and interactive content for the web -- and how brands can leverage this content to communicate with its teen consumer. Also, hear firsthand how Kmart landed a starring role in the groundbreaking "First Day" web series airing on AlloyTV.

Joshua Bank, President, East Coast, Alloy Entertainment
Sean Horvath, EVP, Branded Entertainment, Alloy Digital
Andrew Stein, Vice President, Marketing, Kmart

3:00 – 3:15 PM

BREAK

Performance by Mindless Behavior, super group comprised of four 13-year-olds with huge pop songs, epic dance moves & a unique futuristic style

3:15 – 4:00 PM

STAR MAKERS: THE FUTURE OF TEEN MUSIC CONSUMPTION

Take a look at the new age of the talent discovery process, and how technology continues to revolutionize the music business. How does this affect the artist, music management, and the record companies? Find out from some of the biggest and most innovative in the business.

Troy Carter, Founder & CEO, Coalition Media Group and worldwide manager Lady Gaga
Greyson Chance, 13-year-old singer, songwriter, pianist, and YouTube phenom
Interviewed by Jennifer Frommer, SVP, Strategic Partnerships & Branding, Interscope Records

4:00 – 4:45 PM

TEENS AND SPORTS MARKETING: GET IN THE GAME

Some brands have successfully tapped into teens’ great passion for sports by positioning their brand image and message into its content. Hear how doing that can become an important part of a brands’ marketing mix.

Steve Astephen, Principal of Action Sports, Wasserman Media Group
Craig Howe, Founder and CEO, RocketXL
Moderated by Barbara Lippert, Ad Critic, AdweekMedia

4:45 – 5:45 PM

TEENS AS SOCIAL ACTIVISTS

As teens find their voice, the most compelling projects are the ones in which they feel they are part of a movement. Hear how brands and causes can integrate to harness teen power towards the greater good. Then hear a Q&A with a panel of social activist teens.

Teen panelists
Lee Meyers, Brand Manager, Johnson & Johnson
Moderated by Megan Anhalt, Director of Media & Talent Relations, Do Something

RECEPTION

Immediately following the conference

OCTOBER 28, 2010

CONFERENCE DAY TWO

8:00 - 9:00 AM

REGISTRATION & CONTINENTAL BREAKFAST

9:00 - 9:10 AM

DAY ONE RECAP

Barbara Lippert, Ad Critic, AdweekMedia

9:15 – 9:45 AM

KEYNOTE Q&A

Aaron Fresh, Singer, Songwriter, and Teen Correspondent on TeenNick’s The NightLife
Interviewed by Barbara Lippert, Ad Critic, AdweekMedia

9:50 – 10:30 AM

KEYNOTE
CONTENT IN CONTEXT: DIGITAL PROGRAMMING TEENS WANT

How do you create programming that Teens actually want? And programs that drive results for advertisers? Erin Clift shares insights into the teen market and how to build successful teen content brands on the web.

Erin Clift, Senior Vice President, Branded Experiences, AOL

10:30 – 11:00 AM

BREAK

11:00 – 11:30 AM

KEYNOTE Q&A

Alisa Valdes-Rodriguez, Teen Author, The Dirty Girls Social Club and The Kindred
Interviewed by Barbara Lippert, Ad Critic, AdweekMedia

11:30 – 12:30 PM

TEEN BRAND BLOCKBUSTERS: HOLLYWOOD & MADISON AVENUE INTERSECT

When it comes to teen appeal, some brands are hot – and then shortly after lose their sizzle. How do you build a superstar teen brand with some staying power? Hear from Hollywood power-players on brand integration and the future of movie and TV marketing to engage teens.

Doug Kluthe, Co-founder, D&E Entertainment and Executive Producer, 47 Pictures Hollywood
Mattias Miksche, Co-founder and CEO, Stardoll
Lloyd Silverman, Director, Y&R
Moderated by Kristina Tunzi, Executive Editor, The Comet

12:30 – 2:00 PM

LUNCH

2:00 – 2:30 PM

A CONVERSATION WITH HONOR SOCIETY, a Pop Rock band signed to Jonas Records

Interviewed by Erin Clift, Senior Vice President, Branded Experiences, AOL

2:35 – 3:05 PM

MOBILE MANIA: BRIDGING THE MOBILE & GAMING WORLDS

Budding internet visionary, Brian Wong, is the founder of kiip.me, a mobile advertising platform that is bridging the mobile and gaming worlds. He was recently a recipient of the Top 20 under 20 awards and he is a Bachelors of Commerce graduate from the Sauder School of Business at the University of British Columbia after skipping four grades on his way.

Brian Wong, Founder, kiip
Interviewed by Barbara Lippert, Ad Critic, AdweekMedia

3:05 – 3:30 PM

BREAK

3:30 – 3:45 PM

CRACKING THE CODE ON MEDIA CONSUMPTION

In this presentation, we rise above ratings and critical reviews to reveal what teens tell us they love on TV, in the movies and in music. Beyond providing you with the stats, you need to be in the know. We'll provide you with perspective gained from real teens, and we'll share their ideas, in their own voices, about the influence culture has on them. Through the lens of developmental and cultural theory, we'll analyze what the titles at the top are doing right and what makes teens tune in.

Amy Henry, Vice President of Youth Insights, YouthBeat, a division of C&R Research

4:00 – 4:45 PM

WHAT TEENS WANT: LIVE TEEN PANEL

When it comes to TV, technology, entertainment and information, what motivates and inspires today's teenager to get engaged?

Teen panelists provided by Stardoll
Moderated by Mary McIlrath, Vice President of Qualitative Research, C&R Research